First Things First – Create Your Own Product

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create-an-ebookPiece of my History

I blog since 2006. I started using blogspot.com. Somewhere in late 2007, I started blogging using wordpress.org. I have purchased countless ebooks and guides. I went to seminars and trainings. I am not sure nor do I am aware how many thousands of dollars I have spent to learn this and that as well to purchase numerous softwares. Most of the ebooks or guides that I purchased, I will read and then took no further action. That’s really a pity. While I can say the majority of investments I made ended zero, there were some which were quite OK.

I recalled attending a smart blogging seminar where I learned how to make money online in a more advance way using niche blogs. I made quite a handful of money after that. Other than that one, I don’t remember implementing seriously what I’ve learn from my investments.

Too Many Digital Products Purchased, But No Serious Action

In 2009, I explored Warrior Forum (WF) and Digital Point Forum (DP). Those two forums are very important to those who want to make money online because lots of things are discussed, revealed and shared. In WF, a section called Warrior Forum Offer (WFO)(See WFO listing offer here) is available. It is a great place for internet marketer to promote and sell their product creations at such a low price (I personally called it knock-out price). The price pretty much depends on the marketer. The price can be as low as $7. Sometimes it can be lower than that.  However, most of the marketers love to start selling it from $7, and the price slowly rises. That’s the MAIN PROBLEM. The products which are always enticing, promising great end results or high income will end up ended on my hard disc. Yes, I read them, listen or watch all of them, but unfortunately I did not seriously practice it. If I even attempted to do what the ebook or guide asked me to do, I tried for a maximum of 1 or 2 weeks, and then should there be no result, I then ignored the gist of new knowledge/technique that I just learned. What a pity. Pity to myself. These marketers are very good at persuading mediocre or newbies to purchase their products via a systematic effective convincing sales letter.

Last & Final Digital Product Purchase

In 2012 or 2013, I purchased the last ebook/guide from WFO. It has been one year already and I believe I have not purchased another one since that last one. The one important message that I gained is that the author asked us to stop purchasing ebooks/guides. He said that most of the Internet marketers make most money from selling ebooks/guides. Hence, the author said that it is time for us to create our own product and sell it. We need to identify the sort of field or niche where we are best at and start creating the product. That piece of information made me aware. I realized that all this while, I have been deceived by purchasing countless products from WSO and other places. I am not saying that WSO is at fault or guilty on this matter. WSO are just there as a platform for marketer to sell their product at a knock-out price. It is us who keeps on buying without practicing what we learned.

What that author conveyed really struck me. I then realized that I have not attempted to create my own product and sell it. I need to do it. I did created an ebook in my mother tongue language in 2008 about How I Made Passive Decent Monthly Income From my Blogs. That ebook was given away for me to build my email list. After that, I have never created any product. Perhaps that time, my mind was fully occupied for my PhD. Well, now that I have completed it, I need to think of a product to create, get it done, publish it, market it, sell it.

OK, I need to create a product,  but what product?

It is quite tough initially to think of what topic and what kind of product to create. I have this feeling that I am not good enough to create a product. I don’t have the confidence. I believe most of the people out there may feel the same thing as well.

OK, let’s be honest here. Who I am to share you all this information while I personally have not create a product to sell. I am a nobody so far, for the time being. But here I am. Sharing ONE PIECE of CRUCIAL information to you – CREATE YOUR OWN PRODUCT.  Yes. I share this information because I strongly believe this is one of the easy and effective ways on making active/passive income from the internet.

It is pretty much straight forward. You have a product, you sell it, you get profit. You sell other people’s product, you get commission and that’s your profit. Can you see it? Do you notice something?

OK, let’s look at it again, together.

Scenario A: You create a product called “ABC Ebook”. You sell the product. You then register your with an online marketplace that provides affiliate, media, tracking service like Commission Junction (CJ)Click Bank (CB), PayDotCom (PDC), E-Junkies (EJ) and others (I will discuss on this in future post). You set a 50% commission to those who register and successfully sell your product. 50% commission is an attractive amount of pay. You are actually recruiting marketing agents to sell your product. Regardless who sell the products, you or your agent (affiliates), you get paid for your product. Instead of you alone selling your own product which is ABC Ebook, you may have up to 100 affiliates fighting to sell your product to earn that 50% commission.

 Scenario B: You don’t have time (or desire) to create your own product. Hence, you don’t create your own product. However, you register with Commission Junction, Click Bank, PayDotCom, E-Junkies to sell a product called “XYZ Ebook” which gives out 50% commission. It seems reasonable because if XYZ Ebook is priced at $50, you will get $25 per sale. If you work very hard on your marketing (say perhaps Adwords, pay per click (PPC) (like Google Adwords, Bidvertiser) search engine optimization (SEO), banner in blog etc) and manage to sell 10 ebooks in a month, you will get $250 that month as your commission. But than, what will be the amount of time and hard work you committed on marketing the product? While you think you are making sells for yourself and earning commission, you are actually helping the product creator/manufacturer making more profit. You are one of his/her affiliate marketers/agent. You work, you market the product, you successfully convert it into a sale, you earn commission. You stop doing that, you don’t get anything.

sell-product

Let’s compare and analyze both scenarios

Do you understand both scenarios? Can you see which one is more profitable? Which one is easier? To make things clearer, lets check out the comparison that I have made in Table 1 below:

Table 1: Comparison between Scenario A and B

Scenario A Scenario B
Product creation
Initially difficult. Need to create the product, sales page, banners etc. May take typically 1 to 3 months or more depending the complexity of the product. No need
Product creation Investment: time, money, expertise. May need to outsource few things like design of sales page, copy writing of sales letter etc. No need
Product marketing Can market own product & invite affiliate to market it as well using the likes of CJ, CB, PDC, EJ etc. This is leverage marketing. Market other people’s product via banner in websites/blogs/forums, PPC, SEO, email marketing, social network marketing, etc. This can be quite tough.
Marketing Cost
If using CJ, CB, PDC, EJ etc., it can be no cost because affiliates help to market the product. But, need to pay some amount of registration fee (normally one time payment) to enable to market product in CJ, CB, PDC, EJ etc. If market own email list, own blog/site, own social network site can be no cost. However, if market using PPC, cost incurred but conversion can be high if done correctly.
Profit projection If the product is promoted by more affiliates, chances of getting high profit is easy. Profit depends on the success of your own marketing strategy and conversion.
Income status If the product is an evergreen product, it can be a passive income as long as the product is continuously available for sale and updates are made for product improvement. If it is a seasonal product, a massive income can still be generated due to the affiliate helping out the marketing effort. Active income. As long as you actively promote, you can earn commission if sales are made. Once you stop marketing it, no income will be generated.
Branding Leverage the establishment of own brand. Credibility is being marketed. Create your own legacy. Help to market other peoples product/brand.
Future perspective Once you create a product, you get the feel of it. When you see the cash rushing in, you get excited. After deducting the commission, you still have plenty of net profit. You can then create the next product and just repeat the same thing. You can also JV with other marketers/people. You are a self-made entrepreneur and on your way to be a millionaire. As long as you keep on promoting other people’s product, you remain a marketer not entrepreneur.

From the table above, you can see that there are pro and cons between creating our own product and subsequently market it versus marketing other people’s product. I don’t think I need to explain more on this. You can personally decide which one is more suitable and profitable for you. You can decide which one is more practical for you.

Final Remarks

I believe I have been clear in stating my point, which is to create our own product. On personal basis, I admit that I don’t have a product yet. I am in the process of creating my own product. I don’t want to be a person who says what to do but not doing what he says. I am just sharing what I have learned and read. I believe, by sharing such imperative information, I will add value to you. I would like us to grow and evolve together.

I end this article with a quote that I obtained from an old traditional business man that I met today, “Put business profit aside. Help your client first and when your client is happy, you’ll be happy. That’s the ultimate happiness”.

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What I Should Do Differently at the Beginning of my Blogging Career

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2006 – The beginning

I started blogging accidentally in 2006 when I was working as a process engineer. It was my nature. I love to write. When I was in school and college, I write for the newsletter as well as school magazine. However, when I started working, I lost the medium to write. Hence, when I discovered something new called “a blog”, I easily adapted and wrote in it on a daily basis, late at night. That activity I soon discovered was called “blogging”. I blog about my daily routine work and my experiences as a chemical and process engineer. It was fun sharing. It is quite technical since it is about chemical engineering. Despite of that, I noticed that I had my own audience. It was even better reading comments from my blog readers. That very first blog was using blogspot.com platform and it is pretty simple. The blog is chem-eng.blogspot.com. Really, I should have known the basic of blogging.

learn-from-history

I have no coding, html, css knowledge but somehow I don’t feel learning those are such a hassle. I found it interesting. By tweaking and adjusting here and there, saving, publishing, looking at the output, made me feel… Ooohh!!!… it becomes like that…  So, now I need to do this, now I need to do that. Let’s see what happen next. From day to day, I became better and I discovered that my so called website/internet skill enhanced. I installed the feedburner subscriber button to allow new readers to subscribe to my content via email and rss. I found out that the number of those subscribing increased from time to time and that boost my motivation. Wow…not bad for a technical blog, I whispered myself.

Incorporating Adsense into the blog

After few months I discovered that there is this thing called “Adsense”. It is able to monetize our blog. It was super interesting to me that time and I think myself, why not? I registered an Adsense account and attempted to incorporate Adsense into my blog. It was quite difficult at first, playing with unknown codes. But then, I finally managed to go through it and saw the Adsense ad in my blog. I was very excited I recalled. Subsequently, I immediately witnessed the clicks and cents registered in my Adsense dashboard. Gosh… what a glorious feeling it was.

Passive Income Stream

After 3 months, I managed to cash my Adsense earning. After another 2 months, I started earning adsense on a monthly basis and I felt really blessed. This is so great! I began monetizing my blog with other make money program such as pay per click (PPC) and affiliate programs. Everything seems to be great and I was happy. I have a passive income blog! Really? Does it sustain?

The wrong concept

I began to think, if one blog can earn me up to $200 per month (that time), what can 10 blogs earn me? Simple maths, 10 blogs multiply with $200 per month = $2000 per month.

Is it that easy?

It is not as easy as calculating it. The real phenomena is not that simple, not that easy. It’s complicated. You simply cannot duplicate the success of one blog and make it happen to the other blog just like that.  From that point onwards, I there were quite a number of false and bad decision making that were made by myself. I should not have done it, but it’s too late.

[OK, well, you can multiply your effort, multiply your blog, but not by you alone. You need additional workforce / man power. You need some investment to do it. Otherwise, focus on one or two. That's better].

If I can use a time machine and get back to the point where I started blogging, I will do few things differently. Hence, the following bad justification that I made that time are:

  • Not focusing on 1 blog or 2 blogs only. I should really focused on building credibility, branding and success on the first 1 or 2 blogs. I should make 5 figure income with the first 1 or 2 blogs. Instead, I become greedy and thought I can duplicate the success of 1 blog which at that time earn $200-350 per month and scale it up by myself, which won’t work actually due to my limited time as a person with 3 kids (that time) and a full time job.
  • Building the blog on a blogspot.com platform. Everyone knows this. We’ll have more credibility if we have our own dot com, not blogspot.com. By hosting our own dot come on a wordpress platform, the blog will have more potential and superior reputation. I did not know about this. When I realized, it was quite late, I figured, because I already have a handful number of followers and google have rank my very first blog very well. In short, use wordpress.org and host it on hostgator.com. The hosting provided is reliable, trustworthy and economical. If you are super new and wordpress.org is like an alien to you, I recommend you to learn about wordpress tutorial here.
  • Not building my own niche email list early. I should have collect my own email list. This is very crucial and very important. However, although I did started collecting email list after 2 or 3 years starting the blog, deep inside, I strongly feel that I should have done it earlier to collect more email list. You can use getresponse.com or aweber.com to begin collecting email list.
  • Not creating my own digital or physical product. This I think is the most significant error from myself. I have an exclusive niche. I have my own followers. I should create a product, launch and sell it to my blog audience. However, up until now, I have not created my own niche product and I felt … oh gosh… shy I did not create anything, something!!! If you read this, please, please, please, creating a product is the first thing you need to do. Create and sell it.
  • Not consulting the expert seriously on consistent basis. I should have engage with 2 or 3 blogging expert and learn important skills and marketing strategies from them. I need to learn how to maximize the potential of my own blog. I missed out this and it was quite a costly error. I lost lots of man-hours tweaking and experimenting this and that. I should have learn by hard on the gurus, expert like Johnchow.com and Problogger.com (at that time).

Those are the 5 important points that I will change at the beginning of my blogging career if I can turn back time. I believe, should I implement those that I mentioned above, my blog will be more successful, I will seal myself as “the guy” of my niche. Having said that does not mean I regret everything. I have achieved something and I know many bloggers out there who are still struggling. Despite of the 5 points above, I still super enjoy blogging and that’s why I wrote 14 great things that blogging gave me and that’s why I became 77% addicted to blogging!

If you are a newby blogger, maybe you can absorb and justify yourself the points that I highlighted. You can learn from my early mistakes. If you are an experience blogger, you probably already know about what I am saying.

To wrap up, here I highlight the key important points:

  1. Focus on 1 or 2 blogs ONLY.
  2. Dot Com blog -  A MUST.
  3. Collect email list FAST.
  4. Create own product FAST.
  5. Consult/JV with experts.

It’s easy if you know it already. So, now is the time to take action!!!

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Cyza Sector Performances So Far

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blog seoCyza Sector is quite an old blog. It is almost 7 years already. However, due to lack of time and also lack of focus, me, the owner did not consistently update it for about 2 years, mainly due to two factors, completing my Ph.D and poor internet line. Recently, I decided to make a return and start to blogging consistently. I know Cyza Sector’s poor statistic has been better previously. It needed to be improved.

For record, I am going to publish the statistics of Cyza Sector after 15 days (after my 2014 come back off course). There are not so many statistics to report. I just stick to the basics ones:

Alexa rank                                                                                                                        Alexa rank (15 days ago) = 10,647,838                                                           Alexa rank today = 6,425,800                                                                                        % Improvement = 39.65% increase

Google Page Rank                                                                                                              Google PR (15 days ago) =  1                                                                                    Google PR today = 1                                                                                                             % Improvement = 0% increase

Monetization                                                                                                                Presently, zero dollar is generated from Cyza Sector. What a pity.

Google Analytics                                                                                                                 15 days ago = 12 average visits per day (1 Jan-7 March)                                 Today = 32 average visits per day (8 – 20 March)                                              % Improvement = 166.67% increase

The information obtained under the heading Google Analytics above is not 100% obtained from Google Analytics. The 15 days ago was extracted from Analytics while the Today one was taken from Google Adsense. The present statistic is not available from Analytics. I assume it might have occured after I changed WordPress theme on the day I rejuvenated Cyza Sector (15 days ago).

For the time being, I’ll stick with the above basic statistics. There are more vital statistics that I am using but the data is either not impressive or not complete, so it is better to keep it for now. I have high hopes for Cyza Sector and I hope it can be one of the best blogs in Malaysia and the World. Off course, hard work and excellent strategy is essential and required.

Future Strategies

I have planned several strategies in future to improve the performance of Cyza Sector. I have been doing some deep thinking whether to go for quantity or quality. There are some great blogs out there who publishes on a daily basis. In the other hand there are also blogs that publishes on lesser frequency but produces such a high quality post. Considering my time and capacity, I opt for quality. I strongly believe that readers will love quality articles and posts. When they love the articles, they will not hesitate to share it. That will be good for this blog and hopefully strengthened and established Cyza Sector as a new up-growing blog. Hopefully. If God Will.

I may introduce few other things to add new dimension to Cyza Sector. In my head I have something like producing videos, podcast, ebooks, build list, create an app and numerous more. We’ll see how it will goes ok. It depends pretty much on my limited time and how good I can manage my time as well as expertise. I’m still learning and I hope I can learn fast.

I will also conduct some experiment. I used to earn monthly income from Google Adsense. However, since the Panda and Pinguin tragedy, my passive Adsense income was badly effected. Hence, I’m planning to reverse that. I will get a new domain, new niche and try to build back my adsense blog/income. I will share with you the process of doing it. There’s no guarantee that I will succeed but I hope we can learn something together from it. How does that sound?

Feedbacks

While it can be said that what I plan to do is ambitious, it would be great if you can provide some feedbacks on what I intend to do. Some of you may have attempted on some of the things that I planned to do. Some of you may have heard your friends doing it and would like to give me advice. I sincerely welcome any advice, thoughts, idea and comments. Such feedbacks from you can make me reflect back on whether my approach is heading to a positive or negative directions. Let’s see a new Cyza Sector from now on… :)

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How to Maintain and Take Care of Carpet Grass

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I am glad that our new house has a reasonable amount of outdoor space. Hence, before moved into the new house, we paid a local contractor to fixed our compound with carpet grass. The cost to have 1 ft2 of grass is RM3. That was last year’s price. The contractor do everything from removing unwanted plants, replacing the top soil, spreading and leveling sand and finally, placing and arranging the carpet grass. We covered about 1000 ft2 of our compound with carpet grass and that cost us RM3,000 just for the grass. This is not including the small land area outside of our fence.

cara-menyapu-rumput

After the grass cutter cuts the grass the day before, I swept our green area since there were still plenty of unwanted grass remained unswept. The carpet grass don’t look so green because it is covered by the dry/dead cut carpet grass.

carpet grass maintenance

Healthy carpet grass

carpet grass price

Example of a nice carpet grass (source)

It is not easy to maintain carpet grass, but it is possible to make it look nice.

Here are some of the things you need to consider when planting the carpet grass.

  • Make sure to remove all unwanted plants on the soil you want to grow the carpet grass. This is to avoid them from growing in between your beloved carpet grass…hehe.
  • After you remove the unwanted plants, apply sufficient sand on the soil. The more sand the better, but it depends on your garden design and also your budget to buy the sand.
  • The sand need to be leveled. This is quite difficult to do, but it is still possible. You need to use a long and even material like plywood to help make the sand get equally level and even.
  • After you have done this, pour some fertilizer to make the sand fertile for the carpet grass.
  • Then you get the carpet grass which is usually 1 ft times 5 ft and arranged them nicely on the sand.
  • After everything is already arranged, again, apply some fertilizers.
  • Remember do not put too many fertilizers. It can kill the carpet grass. Just grab few in your fist and then throw them evenly to the carpet grass.
  • Then you water you carpet grass. The amount depend on the weather.  If it is very dry and no rain, you need to water the carpet grass more frequent. However, if it is a rainy season, there is possibility you don’t need to water the carpet grass at all.
  • After quite some time, you will discover unwanted plant grows in between your carpet grass. You need to removed the unwanted plants by plucking them from the root. If you pluck them from the root, chances of them to grow again is slim. However, if you failed to pluck them from the root, it will surely grow again and you need to repeat plucking them from time to time.
  • So, whenever you water your carpet grass or walk around them, you need to spot any unwanted plants and consistently pluck them away so your carpet grass scenery won’t be affected by the unwanted wild plant.
  • When your carpet grass grows well, it will become long and high. Now you need to cut them, to make them shorter. If you don’t the carpet grass will eventually looks unpleasant.
  • Carpet grass is not like other types of grass. It must be cut and maintain short. If you allow it to become long, the bottom part of it will be dry and become brownish yellow and when you cut the carpet grass, that is the part that will appear, a brownish yellow dry section of the carpet grass.
  • How to cut? It is good to have a machine to cut it. But I don’t have it and it is quite expansive. So, I hired a grass cutter to do the job and pay him RM50.

That’s it for some tips on how to maintain the carpet grass. Good luck Azwan ;)

Wednesday Luncheon – Mee Rebus Udang

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I was supposed to write and publish this post last week. Unfortunately I was really fully occupied plus with the fact of super poor broadband internet, I can’t work well. Oh…when will UNIFI come to my place?

OK, back to the original story. We had a lunch appointment with our insurance agent. There were few things that requires some clarifications.  Hence, she suggested to have the lunch appointment at Mee Udang restaurant at Taman Universiti, Skudai, Johor.

We have not been there, so it is worth trying something new. I ordered Mee Rebus and my wife ordered Mee Udang. When the Mee Rebus was served, I was surprised to see the mi rebus because there is a small lobster (udang galah) semi-submerged on it. Wow…this is interesting. The first impression has really caught my attention. Well, next come the tasting.

resipi-mee-rebus-udang

Mee Rebus (plus Udang Galah)

mee-rebus-udang-sedap

Mee Rebus + lobster – closed up and personal… hehe

When it comes to mee rebus in Johor Bahru, everybody knows that the benchmark will be Mee Rebus Haji Wahid. Mee Rebus Haji Wahid is brilliantly delicious and tasty + some croutons added make the experience even better.

This Mee Rebus (lobster) is equally tasty, just like Mee Rebus Haji Wahid in terms of the taste of the gravy. The significant difference is that this Mee Rebus (lobster) has the udang galah. The udang galah taste good despite of some difficulty of cracking it into smaller pieces. Another thing is the egg. The egg which is semi-cooked makes the Mee Rebus (lobster) even better. When I break the yellowish egg york, the hot creamy yellow liquid spread into the Mee Rebus gravy, making it taste more yummy.

I am not a mee eater. But once in a while, I’ll eat this mee rebus. I may come and eat this mee rebus udang galah once every 2 months. Maybe…

The cost of the mee rebus depends on the size of the lobster. What I ate cost RM15 with the size of lobster is A. There are several other sizes but I’m not sure about it and how to order it since our insurance agent ordered and paid for it… haha… rezeki…

If you ask me to compare this mee rebus meal versus Chicken Mandy cuisine, I will say, I may choose to eat Chicken Mandy once a month. That tells you something about my eating appetite… hehe

 

Google Adwords – Step by Step Seminar

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I attended the Google Adwords Step by Step seminar yesterday. It was the sort of training that I wanted to attend since last year. I wanted to learn and comprehend the skill of advertising  using Google Adwords. Previously I have used Google Adwords to promote several of my niche blogs. That was 4-6 years ago. I was naive and have zero experience using Google Adwords. After some time, I stopped using it. I need to know what I am doing and dealing with. Otherwise my investment would not be worthwhile.

google-adwords-tutorial-notes-1

I have known that Wanmus, my old friend has established himself as a Google partner and masters the art of advertising using Google Adwords. On several occasions, I wanted to learn from him but the timing wasn’t right.

Fortunately yesterday, I managed to attend the class that he organized in Skudai, Johor Bahru. The class started from 8.30am to almost 6.00pm. The venue was comfortable and conducive. Unfortunately, the most crucial element was not there. The internet line/connection was notoriously poor.  It was expected that the fiber optics facility should work perfectly well. However, on that particular day, the fiber optics was reported under maintenance or repaired. As a result we were left with unreliable internet. Some of us brought our own broadband. However, all of them, which were from leading brands in Malaysia, were very disappointing. We were in a seminar that heavily depends on the internet but was victimized with such poor broadband performance. Indeed lack of quality and class. Alas.

Luckily, all of us were not demotivated with the poor internet. Despite of the problem, we still enjoyed the moment simply because we wanted to explore and learn something very important. We learned about how to search and narrow down imperative keywords, learn the tips and tricks on how to right a good text advertisement, learn the tips and tricks on how to get our ads rank well but at the cheapest price compared to our competitors. There were more…

After lunch break, I discovered that my ads were live and running. Wow…that’s fast! At no time, I got 5 clicks, which meant I have to pay for it since I’m advertising. My ad impression was quite high and I was impressed. My ad click-through-rate (CTR) was about 6-7% at that time. I immediately asked Wanmus to help me pause the ad. This is mainly because I have not prepared a good and converting landing page to promote a product. I came to the seminar without any product to sell…haha… However, the others already have at least one or more items to sell and most of them have their own landing page(s). But the good thing is that I’ve got and experience running the google adwords in a smarter way.

What to do next?

I need to identify one or two products to sell, create a good converting landing page and start promoting the landing page via Adwords. Any recommendations?

My advice?

If you have a product and want to sell it, Google Adwords can be a powerful weapon, if you know how to use it correctly. You should learn about Google Adwords the correct way. Sign up for Google Adwords Step by Step seminar conducted by Wanmus (Sifu Adwords). I highly recommend you to join this seminar and master Google Adwords.

What to prepare before the Google Adwords seminar?

- Bring your laptop.
- Bring your credit/debit card.
- Bring your broadband internet (just in case).
- Identify something to sell (product/service)
- Prepare a landing page with live URL.

Good luck to me and you… ;)

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