What is Alexa Ranking? Is it Imperative for your Blog?

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howtoincreasealexarankHave you heard about Alexa Ranking? Do you know what is it? How can it affect your blog? Oh…I’m sorry to bombard you with so many questions related to Alexa.

Alexa… It sounded like a woman’s name… just kidding.

Basically, Alexa is a company that measures web traffic on almost every website on the internet through their increasingly popular toolbar plugin. This becomes an important element in leveraging your blog’s ranking as a sell point to advertisers, sponsors, buyers, readers and whoever else wants a piece of your material. It is a different way and concept compared to Google Page Rank (which is also a point of reference for advertisers and sponsors too).

Why is this important? Alexa rankings can make or break your business.

Before you freak out, let me explain how this plays out. Essentially, the way Alexa.com is measuring your website’s traffic is one of the most unfair surveys around. Why? Well they only record hits on your blog if it passes through their systems… meaning that your visitors need either the Alexa.com toolbar installed or you need to have a widget displayed on your website.

Advantage internet/technology bloggers. As a whole, the tech readership crew is much more likely to have an Alexa toolbar installed than your typical user. What this means for non-tech focused websites is that they are going to be seen as having less traffic than others.

So I have less traffic according to some company… who cares!?

You need to start caring about your Alexa.com ranking if you aren’t already. As a matter of fact, I’m in the process of improving my Alexa rank too. As much as it pains me to say this, they have a monopoly over the sector. As advertisers move away from the unreliable “Google Pagerank” service, Alexa Ranking is the next logical sell point to move towards (and eventually destroy).

Your Alexa ranking is used as a big factor in valuing the advertising space on your website by, I would say, about 85% of advertisers. A higher positioning means more money in your pocket. Alexa rankings are being used increasingly to leverage blogs, despite the fact that the numbers can be horrendously manipulated. More high paying reviews, better advertising offers, more press coverage, it is a must have.

What can you do to improve your ranking?

So you have a less-than-stellar rating, don’t worry… you can improve and manipulate this pretty easily. Here are the top three things you should be doing, anything else is water under the bridge… so when you read a post “the top x ways to improve your Alexa ranking,” they are making most of it up out of thin air.

  1. Place an Alexa.com widget/plugin or chart on your website
  2. Install the Alexa toolbar on your own computer and encourage your readers to do the same on their computers
  3. Write popular content and get SEO optimized for traffic

Pretty self-explanatory, throw an Alexa widget up on your website. Why? This logs your visitors even if they don’t have a toolbar. Essentially, this can make up for visitors not having toolbars of their own (though not entirely). I have heard reports of HUGE gains after installing an Alexa chart or widget. They offer them to you on the website for free, so you should be taking advantage of their offer.

Other than that, you need to have the traffic to push your ranking up, so keep writing interesting content that is dense with information so you get the search engine positioning and page views that you need. Your ranking is based on your last three months of traffic average traffic. This will take some time, so be patient and keep writing.

Alexa.com ranking is important, so you definitely shouldn’t underestimate its influence on your earnings. Don’t get freaked out if your rating isn’t so hot, because there is more to life on the web than statistics alone. But if you simply don’t care, you need to start caring because you are missing out on potential income by having a poor rank.

If you notice, my Alexa rank as for today is 1,843,129. That’s not good!!! I have been in better position in previous year. It’s OK. I know Cyza Sector can be at better position in few months time. Stay tune.

>>> Don’t forget to join January 2012 Top Commentator Contest <<<


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16 Responses

  1. farahaznil says:

    huhuh..sama la..farahaznil.com pun tgh nak mengejar balik tu…huuuuu..mst kena tggu lagi sbulan, 2

  2. cyza says:

    Haha…meh sama-sama kita improve Alexa kita…huhu

  3. titan says:

    aku nak masuk bawah 100k pun macam dah naik gila. lantak la. aku dah tak kesah sangat. haha..

  4. cyza says:

    Memang payah gila nak dapat bawah 100k. Aku bawah 500K pun aku rasa dah achievement. Nak try target tu sekarang…

  5. farahaznil says:

    hahahah..btl tu….2012 adalah target untuk blog !! Hoho

  6. farahaznil says:

    *like* button..heheh…mcm fb plax

  7. b3njy says:

    Pada Benjy Alexa Ranking ini menunjukkan ke aktifan sesebuah blog atau web site … 1 aktif update 2 trafik yang aktif … ia juga boleh mempengaruhi pandangan orang pada blog/web kita.

  8. b3njy says:

    Bukan sesuatu yang mudah untuk mencakap ranking yang baik dan bukan mustahil juga hendak mencapainya … yang penting ilmu dan kerajinan

  9. b3njy says:

    If we compare with Google PR, I think Alexa Ranking is more better because it view base on current situation … betul tak ? 😀

  10. b3njy says:

    But ada sesuatu yang tak best pasal Alexa Ranking … syarikat ini tak nak tunjuk ranking mereka di Alexa Ranking sendiri … tak tahu kenapa malu kot sebab No 1 kalah Google …. hehehehe 😀

  11. cyza says:

    Ada betulnya tu bro semua point-point yang ko cakap tu…

  12. farahaznil says:

    hahahaha…btl2…harapkan PR haaaraaam Jadu la jawabnya…bila nak naik tak tahulah..huhu

  13. cyza says:

    TAkpe..sabar…sabar itu separuh dari iman…

  14. noriz says:

    syukur alexa sya makin naik….

    and thanks to u for the tips and support 🙂

  15. cyza says:

    mamanoriz memang power!!! banyak peminat tu.

  16. noriz says:

    eleh, mana ada…huhu

    ni puji ke perli 😉

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