The Basics of Blogging
Blogging is a way for people to express how they feel on the internet but it can also be a great way to make money. Though you may not see it as a way to make money, it is still something that you can do as a fun hobby. I believe, most of you who are now reading my blog has at least your own blog(s). Perhaps some of you don’t have a blog yet. Nevertheless, I would like to share some of the blogging basics and how you can get started with your blog.
Find A Niche
Before you make a blog, you will need to know what your niche is. A niche is basically what your blog is going to be about and it is important that you choose a niche that will get some traffic. You have to find a niche that is not too saturated but also not too unknown. Choosing a niche like football can be very common but it is a better idea to try and get specific by choosing an actual football team (example – Manchester United Football Club). You will need to find a niche that you can constantly write about and something that you truly have a passion for.
The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website. Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic.
A great way to establish the popularity of a niche market is to use the Google AdWords keyword tool. Simply type in the name of the niche and you will see the number of searches performed each month, along with lots of related keywords. If you sign in to the tool, you will also see the average price you would expect to pay to advertise on the front page of Google for each term. This should give you a feel for how much money there is to be made in the niche you have chosen to research.
There are a number of ways to find out how much competition you will face if you launch a site in a particular niche market. For a very quick and broad estimation, simply search for the niche name in speech marks in Google. The higher the number of results returned, the more competition is out there. Of course, this doesn’t give you much insight into the quality of the competition, just the quantity.
To get a more reliable indication of how tough a keyword will be to rank for in search results, there are free tools to download, popular ones include “Market Samurai” and “Traffic Travis“. These will analyze things like how many inbound links are pointing to sites already ranking for the niche terms. This gives a far more accurate picture of competition, but can take a while to fully research.
By doing your niche research properly, you will save time and effort. Focusing on the wrong markets will usually result in poor results, namely profit. When you find a niche market with plenty of search volume, good advertiser spend and relatively low competition, you have truly found your niche.
After you have decided which niche blog to begin with, it is important to decide on your blogging frequency. Choose a day of the week where you will release your next post so that you will be able to let your readers know when to expect a new post. You will need to stay consistent because you will most likely not have readers to begin with but you will need to remember that they will come. Do not base your success from the number of comments and views, but base it from how consistent you are.
If you are able to get these blogging basics down, then you will be able to start blogging. Starting and running a blog is really not that tough and as long as you choose a niche that you have a passion for, you will never get sick of making blog posts.
Become An Authority In Your Niche
This point is really important. Once you have chosen a niche that you can truly write about and set your blogging frequency, then here are some things that you should focus on.
Share Something Different But Valuable
Most blogs will often have the same content and in order to really standout, you must give them something different. You have to somehow provide people with information that they do not usually see and this will help you build your authority within your niche online.
Prove You Know What You Are Talking About
You have to somehow prove to the readers that you are a master with what you are talking about. Whether it is by telling them about your background or accomplishments, it is important that you find a way to make them trust you. Though this can be tough, it is almost mandatory that you try and convince them that you know what you are talking about.
Though the content that you are delivering may be seen in other areas, you can still be creative with the way you deliver it. There are plenty of ways to be able to write a blog post and so you will need to find a way to share it without without sounding repetitive. If you are serious about being able to become an authority in your niche, you will simply need to standout. Most people will simply just repeat what everyone else says and this is not the best way to become an authority.
With just a little patience and hard work, you will be able to truly become an authority and finally make your presence known on the internet. Then, you have the option to monetize your blog or not. The choice is yours.
Let me know what you think of my sharing… 🙂
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